On 26 July we did a snap vox pop asking our readers how Cupcake Heaven has impacted their baking. Here’s what they told us:

• They bake an average of 11 recipes from each issue
• 89% of them now bake more than they used to before they bought Cupcake Heaven
• 86% of them have bought more bakeware and decorations than previously as a result of reading Cupcake Heaven

With Cupcake Heaven selling over 20,000 copies per issue and an average of 2.3 readers per copy sold, that’s 41,000 people baking more regularly and 39,500 readers buying more bakeware and decorations than before they started buying the magazine.

To advertise in Cupcake Heaven or our other Food Heaven titles, contact Sarah Lindsay on 01225 489984 or email sarah.lindsay@anthem-publishing.com

Here’s what just a few of our readers said about how much more they bake:

25% more than usual.
Rosalind, Bexleyheath, Kent

Every week, 2-3 times more
Clare, Chesterfield

25%  more
Kay, United Kingdom

2 or 3 times a month more.   Used to bake once in 6 months.
Naheeda, Dubai, UAE

Extra 5hrs per week
Caroline, Weston-super-Mare

Much more now about once a week compared to never
Toni, Rochester

Much more due to tempting recipes to try and decorating ideas to copy
Kerry , Mansfield

Lots more
Donna, West Sussex

See more…

And here’s the kind of extra things they’re now buying:

More trays, tips, cutters and I only buy them when I know I haven’t already brought it (lol)
Rose, Ripley

Different shaped tins, cupcake cases and edible sprinkles on a monthly basis
Rebecca, Milton Keynes

I buy on a weekly basis – I’ve bought new baking tins, colours, sprinkles, cutters, different coloured fondants and many moulds.
Linda Soper    Poole, Dorset

decorating tools,icing nozzles moulds and tins. new things every month. I have quite a colection
Kerry, Mansfield

silicone cases
Kay , United Kingdom

Different tins, cutters and cases to add to the overall decoration of my cakes
Karen, Mayland

Every week. I have recently bought some rosewater, orange blossom and some elderflower cordial after seeing recipes in the Cupcake Heaven series. I am also looking at buying some crystallised rose and violet after seeing a stockist in the magazine.
Juliette, Cleckheaton

cutters, tools, cupcake cases, baking cases.
Julie, Leeds

I am buying mostly decorations on a regular basis, once or twice a week.
Fiona, Stourbridge, West Midlands

Baking tins and I’m always putting different things in the trolley on my shopping trips now I’m scouring hobby craft …..blissful…
Donna, West Sussex

new tins, cupcake cases, sets of colour pastes, silicone pins, embossing mats…at least a couple of new cake related items a month i would say
Daniela, Ipswich

All sorts! More baking tins and cutters for decorating
Michelle, Doncaster

I have bought a 24 cupcake pan, a 36 cupcake storage box, course sugar sprinkles and more decorating tips. I have been making very regular trips to the store maybe once a week.
Lori, Baytown, TX, USA

Nozzles and tools different icing
Luisa, Hertfordshire

See more…