On 26 July we did a snap vox pop asking our readers how Cupcake Heaven has impacted their baking. Here’s what they told us:
- They bake an average of 11 recipes from each issue
- 89% of them now bake more than they used to before they bought Cupcake Heaven
- 86% of them have bought more bakeware and decorations than previously as a result of reading Cupcake Heaven
With Cupcake Heaven selling over 20,000 copies per issue and an average of 2.3 readers per copy sold, that’s 41,000 people baking more regularly and 39,500 readers buying more bakeware and decorations than before they started buying the magazine.
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Here’s what just a few of our readers said about how much more they bake:
25% more than usual.
Rosalind, Bexleyheath, Kent
Every week, 2-3 times more
Kay, United Kingdom
2 or 3 times a month more. Used to bake once in 6 months.
Naheeda, Dubai, UAE
Extra 5hrs per week
Much more now about once a week compared to never
Much more due to tempting recipes to try and decorating ideas to copy
Kerry , Mansfield
Donna, West Sussex
And here’s the kind of extra things they’re now buying:
More trays, tips, cutters and I only buy them when I know I haven’t already brought it (lol)
Different shaped tins, cupcake cases and edible sprinkles on a monthly basis
Rebecca, Milton Keynes
I buy on a weekly basis – I’ve bought new baking tins, colours, sprinkles, cutters, different coloured fondants and many moulds.
Linda Soper Poole, Dorset
decorating tools,icing nozzles moulds and tins. new things every month. I have quite a colection
Kay , United Kingdom
Different tins, cutters and cases to add to the overall decoration of my cakes
Every week. I have recently bought some rosewater, orange blossom and some elderflower cordial after seeing recipes in the Cupcake Heaven series. I am also looking at buying some crystallised rose and violet after seeing a stockist in the magazine.
cutters, tools, cupcake cases, baking cases.
I am buying mostly decorations on a regular basis, once or twice a week.
Fiona, Stourbridge, West Midlands
Baking tins and I’m always putting different things in the trolley on my shopping trips now I’m scouring hobby craft …..blissful…
Donna, West Sussex
new tins, cupcake cases, sets of colour pastes, silicone pins, embossing mats…at least a couple of new cake related items a month i would say
All sorts! More baking tins and cutters for decorating
I have bought a 24 cupcake pan, a 36 cupcake storage box, course sugar sprinkles and more decorating tips. I have been making very regular trips to the store maybe once a week.
Lori, Baytown, TX, USA
Nozzles and tools different icing