About Us

Who are we and what do we do?

Welcome to the world of all things baking and cake decorating

Our aim is to provide you with everything you could possibly want to know about baking and cake decorating from back to basics advice like how to make the ultimate sponge to creating the perfect sugarcraft rose and everything in between. With top tips, techniques and endless inspiration there's something for everyone from the beginner through to the expert as well as plenty of business advice for those of you running a baking or cake decorating business.

We're proud to be a part of Warners Group Publications plc, a family-run company that's been in the niche publishing business for over 25 years.

Cake Decorating Ideas
News Articles
Advice Articles

The Team

Meet the people behind the magic
Subscription Queries

Subscription Queries

Contact our dedicated team for any questions relating to your magazine subscription, to order back issues or products. When emailing please supply us with your full name and postcode as well as any existing subscription numbers to enable us to deal with your enquiry as quickly as possible.

01778 391180
Website Help

Website Help

If you need help with your online account or have found a bug you'd like to report, please email us.

Lucie Dawson

Craft portfolio publisher
01778 392061

Jayne Notley

Advertising Manager

Joanne Garwell

Editor, Cake Decoration & Sugarcraft

Jessica Clark

Editor, Baking Heaven

Emily Warner

Digital and E-Commerce Marketer

Brett Caines

Media Manager

Want to know more about what we do?