Tips for launching your cupcake business online

Starting your own cupcake business is exciting and allows you to be your own boss, but it can be daunting too. To make it a little less overwhelming, SMB website building and hosting brand, Moonfruit, has put together some top tips to help you test drive the idea online, before you open a business on the high street…   Define your Unique Selling Point (USP) With so many cupcake companies setting up shop, it’s important your cakes stand out from the crowd. Do you have the most unusual flavours? Do your cakes look better than your competitors? Do you deliver quicker than everyone else? It’s important you highlight those USPs to create your own niche. Name Your Business The name of your shop is what people will remember you by, so you want to choose something that is memorable. Most importantly, you want to have something that truly reflects your business – ideally in as few words as possible to make it stick. Think about which business names stick in your mind and what you remember them for. Use that same recipe for coming up with your own business name. Design your site There are numerous templates for each and every style, so think about the personality of your company and choose a style that reflects it best, as this will help draw in the right audience. Imagine yourself as a customer – how easy would you find it to use your site? How easy is it to place an order or get in touch? Map out your content What you have on your site is vital to help your customers get a feel for the business and the products they’re likely to receive. Think about your ‘elevator pitch’ and topics you want to touch on, including ingredients used and business background that might help people to get to grips with what you’re offering. Healthy Competition Take a look at the websites you like and think about why you find those appealing. Also look at your immediate competitors. What do you like most about their sites, and what do they charge? Ensure you look at the market in the same area as you to ensure that you can make a competitive offer. Snap Happy Photography is a great way to show off your creative designs to a new audience. Having a variety of designs and flavours on show will help potential customers to get a feel for what you might be able to do for them, especially if they’re looking for something bespoke. It’s important the photos show your baked goods in the best possible light, so making sure they look professional is key. There are plenty of tips on how to take professional-looking photos on the Moonfruit blog. Finalising your site While you want to make sure you’ve got all the different bits and pieces to showcase your business on your site when it goes live, don’t forget that it’s an ongoing process. Updating your site regularly and adding content that customers have asked about will help you to continue drawing in new customers. Think about FAQs and testimonials that you can add to make it as easy as possible for your audience to find out what they need. Creating your website should be enjoyable. It’s great to look at different templates and designs to help you define what you’re looking for. Moonfruit, for example, offers a free DIY option, which enables you to build your website from scratch using set templates. Find out more about designing your website at www.moonfruit.com

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