Published On: Thu, Dec 22nd, 2016

This is 2017’s biggest food trend

Forget eating green, purple food is where it’s at in 2017.

blueberry layer cake background

According to consumer behaviour analysts at Whole Foods purple food is set to take over our plates, mason jars and Instagrams next year.

The well established food brand looked into customers’ behaviour at 465 stores and found that purple food is a “fast growing trend.”

Perhaps it’s not all that surprising to health food enthusiasts who will have seen purple acai bowls, soups, juices and yam-dyed dips on Instagram.

But as well as helping to disperse the swarm of green salads and avocado on toast, the trend for purple foods has the added benefit of an abundance of health benefits.

Veg like purple cabbage, carrots, asparagus and potatoes are full of potent nutrients and antioxidants like anthocyanin. Purple potatoes for example have four times as many antioxidants as normal white spuds, while purple cabbage has twice the amount of polyphenols as green cabbage.

Both polyphenols and anthocyanin are proven to have properties which help prevent degenerative and cardiovascular diseases. Plus, they’ve also been found to help control obesity and diabetes.

Generally, the darker the fruit or vegetable, the higher it is in antioxidants content and increased health benefits.

Like what you’re hearing? Here’s some purple recipe and cake decorating ideas from Instagram.

Happy Birthday to @johnnyxbenning ❤️ #happybirthday #cake #purplecake #happywithyou

A photo posted by Hellen (@hellenpass) on

Fluffy sprinkle pillows for your viewing pleasure 💅🏽

A photo posted by FANCY SPRINKLES™ (@fancysprinkles) on

Earl grey cake #earlgrey #cakes #sweets #weekendtea #purple #purplefood #purplelover #dessert #hkcafe

A photo posted by Karen Lee (@karen_lee) on

This is great!! But then I have to stop it..before "kebablasan" – #purplecake #blueberry

A photo posted by Berlian Sibuea (@anbefersiea) on

This story first appeared on Stylist