Advice Hub
Need a helping hand? Whether you’re after baking or cake decorating tips, cake business advice or interesting foodie features our hub has it all! Plus, don’t miss the pearls of wisdom in our ever-growing library of expert interviews – the perfect excuse to grab a cuppa and take five.

Baking Tips & Techniques
Whether you’re a baking beginner or expert, our essential guides will help you master the basics and beyond.

Cake Business Advice
Top tips and advice from those in the know, to help you on your business journey.

Cake Decorating Hints & Tips
An aspect of baking or decorating that has you stumped? We’re here to help!

Cakes & Cupcake Essentials
From preventing peeling cupcake cases to freezer etiquette, find out the secrets to cake and cupcake success.

Foodie Features
Expert advice on common conundrums, covering everything from pairing cake with wine to hosting a fuss-free kids’ birthday party.

Interviews
Celebrity bakers, cake makers and key businesses share inspiring stories, expert tips and insider secrets.

Sugarpaste Essentials
Everything you need to know about the wonderful world of sugarpaste.

Reviews
Need help deciding on your next purchase? Discover the best baking and cake decorating supplies to use with these reviews by professional bakers.