Advice Hub

Need a helping hand? Whether you’re after baking or cake decorating tips, cake business advice or interesting foodie features our hub has it all! Plus, don’t miss the pearls of wisdom in our ever-growing library of expert interviews – the perfect excuse to grab a cuppa and take five.

Baking Tips & Techniques

Whether you’re a baking beginner or expert, our essential guides will help you master the basics and beyond.

Christine Jensen constructing a tiered cake in venue

Cake Business Advice

Top tips and advice from those in the know, to help you on your business journey.

Covering a cake with chocolate ganache

Cake Decorating Hints & Tips

An aspect of baking or decorating that has you stumped? We’re here to help!

Cracking eggs into a bowl

Cakes & Cupcake Essentials

From preventing peeling cupcake cases to freezer etiquette, find out the secrets to cake and cupcake success.

Foodie Features

Expert advice on common conundrums, covering everything from pairing cake with wine to hosting a fuss-free kids’ birthday party.


Celebrity bakers, cake makers and key businesses share inspiring stories, expert tips and insider secrets.

Covering a cake with fondant

Sugarpaste Essentials

Everything you need to know about the wonderful world of sugarpaste.



Need help deciding on your next purchase? Discover the best baking and cake decorating supplies to use with these reviews by professional bakers.