10 minutes with Lyndsay Sung from Coco Cake Land

We had a chat with Lyndsay Sung from Coco Cake Land and found out how her Kitchen Aid stand mixer led to her becoming a successful business woman.

Brought to you by Lyndsay Sung from Coco Cake Land

19th Jul 2017

We had a chat with Lyndsay Sung from Coco Cake Land and found out how her Kitchen Aid stand mixer led to her becoming a successful business woman. Photo by Lori Kiessling When did you first start baking? I started my baking obsession about ten years ago, after getting a pink Kitchen Aid stand mixer as a wedding present. My curiosity of how to get cakes to actually “look good” took hold.   Where did you learn your baking skills? I read a lot of books and practiced tons – this was before the proliferation of YouTube videos and Instagram as learning tools. I made a lot of horrible baked goods but kept practicing!   How would you sum up your style? Modern yet vintage inspired, colourful buttercream with a love of cute. Photo by Lyndsay Sung How would you describe your day to day life? My day to day life is pretty varied. I rarely do cake orders anymore so lately it’s just been creating content for my blog cococakeland.com, my Instagram @cococakeland and working with brands in creating recipes and content. So I might be piping cakes and photographing them, or developing recipes, or working with brands in sponsored content! Or I’m just playing around cooking and baking for fun, for the love of it, and for the love of styling and photographing food.   Which one of your recipes is your favourite? I very recently made the simplest pavlova – crisp meringue, not-too-sweet whipped cream and macerated fruit – I love that combo. Photo by Lyndsay Sung What is your usual process? Are you quite cool and calm or is it organised mess? When I had my own cake business, I was usually a stress-case! Now I work on my own time (apart from deadlines) but it’s much less stressful and way more fun for me – though I do occasionally miss making birthday cakes!   What are your top three essentials you have with you in the kitchen? Stand mixer, parchment paper, digital read thermometer   Where do you get your inspiration from? I’ll often read a cookbook or baking book and be inspired to really want to try a recipe or a new technique. Instagram is overwhelmingly packed with visual inspiration – artists and illustrators or fellow cake designers/bakers.   What are your top tips for a beginner? Practice and don’t get too down if your first few cake attempts aren’t good. You’ll learn from your mistakes and get better only with repetition. Also, a handful of rainbow sprinkles or fresh berries can cover up lots of mistakes and make a cake much more appealing!   What are you plans for the future? I have a cake decorating book coming out Summer 2018, published by Roost Books. I’m also looking forward to doing a little bit more video.        


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